Drift Club Consulting

Org Design & GTM Alignment

Scale by Design — Not by Default
Organizational clarity, GTM alignment, and scalable systems to help your business grow with intention.

 ⚙️ Consulting Engagement Outline: Organizational Design & GTM Alignment

✅ Ideal For Teams Who Want To:

  • Scale with clarity by designing a future-fit organizational structure that supports growth

  • Accelerate execution through aligned go-to-market teams with clearly defined roles and hand-offs

  • Empower leadership with actionable strategies, not just insights—turning vision into scalable operations

  • Strengthen culture and morale by leading change with empathy, communication, and strategic intent

  • Unlock performance by aligning people, processes, and purpose across the business

Whether you're growing fast, evolving your GTM motion, or restructuring for a new phase of business—this engagement helps you move forward with confidence, cohesion, and clarity.

🗺️ Engagement Overview

A typical engagement is structured over 10–14 weeks, broken into 3 clear phases—each one blending strategic rigor with a human-centered, high-EQ approach.

🧩 Phase 1: Discovery & Diagnostic

Weeks 1–3
Objective: Gain clarity on the current state and uncover the root causes of organizational friction.

Deliverables:

  • Executive alignment session

  • Stakeholder interviews (exec + team leads)

  • Team/org structure assessment

  • GTM process mapping (Sales, Marketing, CS)

  • Organizational health check (clarity, communication, cohesion)

What I do:

  • Uncover patterns beneath the surface—not just what's broken, but why

  • Bring a neutral lens to internal dynamics, role confusion, and alignment gaps

  • Surface early wins and quick-impact opportunities

🧭 Phase 2: Design & Strategy Development

Weeks 4–8
Objective: Build a future-fit org model and GTM strategy to support scalable growth.

Deliverables:

  • Org design blueprint (structure, roles, reporting, capabilities)

  • GTM alignment strategy (hand-offs, accountability, process clarity)

  • Strategic workforce plan (current-to-future state mapping)

  • Change enablement roadmap (communication & rollout support)

What I do:

  • Facilitate working sessions to co-create practical, people-first solutions

  • Translate insights into scalable systems and clear decision rights

  • Ensure recommendations are not just strategic—but operationally actionable

🚀 Phase 3: Activation & Enablement

Weeks 9–14
Objective: Move from strategy to execution with clarity, communication, and support.

Deliverables:

  • Implementation toolkit (org charts, updated job scopes, process docs)

  • Executive comms & rollout narrative

  • Team-level enablement planning (incl. Q&A guidance, manager talking points)

  • Optional: ongoing advisory support for leadership

What I do:

  • Coach leaders through high-EQ change communication

  • Equip teams with practical tools to adopt changes confidently

  • Support internal rollout pacing to avoid burnout or resistance

🧠 Ongoing Advisory (Optional Add-On)

3–6 month retainer for fractional support post-engagement

Services include:

  • Strategic coaching for functional leaders

  • Meeting cadence design for new team structures

  • Change adoption monitoring & pulse checks

  • Hiring & onboarding guidance to match new structure

🧭 Total Engagement Timeline: ~10–14 weeks

(Can be adjusted for urgency, scope, or scale of org)

💡 Why This Works

Unlike traditional consultants who drop in with generic models, I embed deeply with your team to understand your business, your people, and your goals—then design solutions that stick.

✅ Rooted in systems thinking
✅ Delivered with empathy, clarity, and candor
✅ Built to scale, not just survive today’s problems